Tools for Success

Create Goals in Google Analytics to Track Success

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You may already know about the popular website analytics tool called Google Analytics. For those of you who may not know, briefly, it’s a robust and user-friendly tool to analyze website traffic and marketing effectiveness. With Google Analytics, you can measure key metrics of your website or blog such as the amount of visitors (new [...]

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How Google Alerts Can Help Your Business

If you haven’t heard of Google Alerts, it’s a free service that Google provides to alert you, via e-mail, of the latest search results based on a query or topic of your choice.  I recommend this essential tool for your business because it’s a way to track searches that are being done on your name, your [...]

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