Create Goals in Google Analytics to Track Success

You may already know about the popular website analytics tool called Google Analytics. For those of you who may not know, briefly, it’s a robust and user-friendly tool to analyze website traffic and marketing effectiveness. With Google Analytics, you can measure key metrics of your website or blog such as the amount of visitors (new [...]

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Valuable E-book: 31 Days to Build a Better Blog

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Want to gain more subscribers to your blog?  So many people have an attractive blog that provides readers with well-written, helpful information yet they are struggling to increase their RSS subscribers.  A valuable e-book called 31 Days to Build a Better Blog by Darren Rowse of Problogger.com tackles this problem brilliantly.  Darren is a highly [...]

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VIDEO: Surprising Science on Motivation

Autonomy, mastery, and purpose — these are things that people really want in a job according to bestselling author and creativity expert Daniel Pink.  He makes a strong case in the video below (he was a lawyer) for rethinking how businesses are run.  He talks about robust scientific findings, which are showing us that traditional [...]

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VIDEO: Achieving One Goal in 24 Hours

What one goal, if you can achieve it in 24 hours, would have the greatest positive impact on your life? This is a question that best-selling author and professional speaker Brian Tracy asks in the video below, where he instructs viewers on how to achieve a major goal, and, consequently, change their life in unimaginable [...]

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Can’t Afford a Website? Start a Blog

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Are you a small business owner in need of a website but can’t afford to pay a designer?  If you’re just starting your business, you may need a professional looking website but just can’t spend the money right now.  If this is the case, there is a solution and that is to start a blog.  [...]

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How Google Alerts Can Help Your Business

If you haven’t heard of Google Alerts, it’s a free service that Google provides to alert you, via e-mail, of the latest search results based on a query or topic of your choice.  I recommend this essential tool for your business because it’s a way to track searches that are being done on your name, your [...]

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6 Ways Entrepreneurs Can Use LinkedIn

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The popular business social media website LinkedIn is an effective tool for entrepreneurs, helping them gain awareness for their business, network with other companies, ask and answer questions, and hire new employees.  With a network of more than 65 million members in over 200 countries, entrepreneurs can use LinkedIn in the following six ways. Create [...]

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6 Ways an E-newsletter can Grow a Business

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E-newsletters are one of the best ways to promote your business in these challenging economic times.  They are cost-effective and provide consistent communication with your prospects and customers, while building loyalty.  In addition, the effectiveness of e-newsletters can be tracked instantaneously unlike other marketing initiatives.  An e-newsletter is, for those who may be unfamiliar, an electronic newsletter [...]

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